BumBailey is a non-binary, vibrant dancer and Gen Z influencer. Starting their journey on TikTok, they’ve gained over 1 million fans worldwide—and counting! Bailey embodies acceptance and diversity, promoting self-love and inclusivity 🌈.

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Their mission is to champion self-expression, body positivity, and mindfulness, spreading joy wherever they go. Creating fun, engaging content and connecting with their passionate, digital-native fanbase remains their top priority!

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In 2020, Ali Hadian, along with his friends Maani Salimi and Nary Behnamkhah, co-created BumBailey as part of an indie project at Color Collective Studio in Los Angeles. BumBailey became one of the first virtual influencers, quickly gaining massive popularity. This project led to collaborations with major brands like Snapchat, TikTok, Samsung, and Pull & Bear. Celebrities like Selena Gomez, Lizzo, and many others joined in TikTok duets with Bailey.

 

Over 100 minutes of animation were produced using a pipeline that included Maya, Marvelous Designer, Houdini, and was rendered with Redshift.